The businesses of Vice City
Nightclubs, a record label, a boat yard, a car salvage lot: businesses in GTA VI aren’t set dressing — they structure the story and belong to the characters. Here are the ones Rockstar has actually described.
Identified businesses
Every entry is tied to its owner and to the source that backs it.
Jack of Hearts
OfficialStrip club — Crosstown, Vice City
Owner — Boobie Ike
The centrepiece of Boobie Ike’s empire and one of the most-seen locations across both trailers. The club’s takings bankroll the Only Raw Records label. Dre’Quan Priest books the acts there — a job he hopes to leave behind once the music takes off. A “Make It Rain Mondays” notice is visible in Trailer 1. The branding nods to King of Diamonds, a real Miami-Dade club.
Source : Trailers 1 and 2, official Rockstar descriptions
Only Raw Records
OfficialRecord label and recording studio
Owner — Boobie Ike and Dre’Quan Priest
The label co-founded by Boobie Ike and Dre’Quan Priest, funded by Jack of Hearts revenue. They have signed rap duo Real Dimez and are chasing the hit that changes everything. Rockstar frames this partnership as the venture Boobie is most invested in.
Source : Official Rockstar descriptions, Trailer 2
Wyman’s World Auto Salvage Co.
OfficialSalvage yard and garage
Owner — Wyman
Wyman’s salvage yard. Rockstar describes him as an “eccentric collector and local fixer”. He tasks the player with tracking down abandoned classics and unfinished project cars to restore — a side-mission strand exclusive to the Ultimate Edition, tied to the Wyman Car Collection.
Source : Official Rockstar site, editions announcement (June 2026)
Heder Boat Works & Marina
OfficialBoat yard — Leonida Keys
Owner — Brian Heder
The boat yard of Brian Heder, a veteran Keys smuggler who still moves product through it. Jason works there and lives rent-free in one of Brian’s properties in exchange for help with local shakedowns.
Source : Official Rockstar descriptions + 2022 leak
NINE1NINE
OfficialNightclub — Vice City
Owner — Not disclosed
A parody of E11EVEN, Miami’s 24-hour club — the name uses the same letter-for-number substitution. First appears as a banner in Trailer 1, then physically in Trailer 2 where Jason, Lucia and a third character dance inside.
Source : Trailers 1 and 2
Sahara Arena
OfficialSports arena — Downtown Vice City
Owner — Not disclosed
Visible in downtown Vice City. Presented as the home venue of the Vice City Narcos, the local basketball team.
Source : Official Rockstar screenshots
Starlet Motel
OfficialMotel — near Port Gellhorn
Owner — Not disclosed
First glimpsed in test footage from the 2022 leak, this motel has since appeared in an official Rockstar screenshot at night, neon signs lit. It is where Wyman launches into a conspiracy-theory rant at Jason Duval.
Source : Official Rockstar screenshot + September 2022 leak
Rideout Customs
OfficialCar customization shop
Owner — Not disclosed
A tuning shop identified in official screenshots. Two customization shops are announced as exclusive to the Ultimate Edition.
Source : Official Rockstar screenshots, editions announcement
The Rusty Anchor
OfficialBar — Leonida Keys
Owner — Not disclosed
A Keys bar visible in official screenshots, in the same vein as the waterfront spots frequented by Jason and Brian Heder’s circle.
Source : Official Rockstar screenshots
Storefronts and brands spotted
Seen in the trailers or screenshots, with no established narrative role so far.
The second list is set dressing: their presence is attested, but no gameplay function is attached to them so far. We will update this page if Rockstar says more.